Selecting the right photographer isn't just a matter of scrolling through an endless list of portfolios, although it can seem that way. It's about finding a visual storyteller whose style resonates with your personal aesthetic and fits the vibes and flow of your wedding day. Whether you’re planning a wedding, engagement session or surprise proposal, your choice of photographer can elevate these moments into lasting memories.
Recently, I asked couples on social media, “what was the deciding factor in choosing your wedding photographer?” With 200 responses, only 5% of voters respectively selected being in budget and being highly recommended. 23% of voters said they picked their photographer because their personalities blended and they would fit in with their friends and family. The biggest chunk of voters (68%) said the photographers style and editing was the most important factor.
Although I wasnt entirely surprised with the results, they reiterate a few things that I always mention to my couples when they inquire about wedding photography. First, there is always space in the budget for things you find to be of importance. We all like to splurge on nice things for ourselves; after all, we all work really hard for the money we make. When we go buy that new car or nice dinner or plan that vacation, if you really want that experience or feeling , most times, you can reasonably expand your budget to accommodate. That appears to be the same case with photography. If you truly desire that photographer or asthetic, people are generally okay with spending a bit more if necessary.
Second, a conclusion I can make from the overwhelming majority of answers is that the photographer’s style and final product supersede all. For couples choosing a photographer, when you can picture yourself in the photographers work and imagine your day as shown by them, its almost a gut instinct telling you that you’ve found your photographer. Maybe that photographer is slightly out of the budget you pre-determined but you really feel their photos speak to you and your vision and thats all you need. That also reiterates to photographers how important it is to define, refine and display your style in photos and behind the camera as well.
Finding the right wedding photographer can be daunting with so much out there to choose from but a here are a few things that can help make that bumpy ride into a smoother one.
Understand Your Style
Do you lean towards candid, documentary-style photos, or are you enamored by classic, posed setups? Maybe you're drawn to artistic or dramatic photography? Knowing your style preference is crucial as it will guide you in selecting a photographer whose portfolio aligns with the vibe you’re aiming for. Browse through social media, wedding blogs, and photography websites to get a clear idea of different styles and what appeals to you most.